About Us

Background:

I’m Joe Isaac,

the founder of The CFO Group.

I started my career at the Big 4 CPA Firm, Ernst & Young, where I worked with clients in Technology, Aerospace & Defense, Manufacturing, And Insurance. These experiences gave me a strong foundation in understanding financial complexities.

I then spent the next ten years at Amazon learning how to start and scale businesses. While there, I:

  • oversaw the finances for the Sports division where we achieved solid growth and formed strategic partnerships with brands like Under Armour And Nike.
  • took on the challenge of turning around struggling businesses in Tools and Major Appliances.
  • played a key role In Amazon’s strategic partnership with Apple, ensuring it was a success for both sides.
  • led teams focused on Financial Planning, Analytics, And Technology for Amazon’s $250 billion International Retail segment giving me global finance experience.

Later, I shifted my focus to startups, aiming to help entrepreneurs in various industries such as handmade products, short-term rentals, restaurants, health and fitness, construction, and more.

If you’re open to collaborating and driving business growth, let’s connect. Please schedule a conversation. Together, we can work toward your business goals.

Our Passion

My team and I

are passionate

about collaborating with businesses to help them scale, optimize cash flow and embrace financial growth.

Our approach is rooted in understanding the uniqueness of each business. Beginning with earnest listening, we tailor our services to align precisely with your goals. With a strong foundation in financial planning and analytics, we expertly craft forecasts that harmonize seamlessly with your business, guiding you towards strategic and well-informed decisions.

As your dedicated financial navigators, we emphasize transparency and open communication. In challenging financial time, we stand by your side, illuminating the way through uncertainties and providing invaluable insights to help your business sail towards success.